In collaboration with Willie Nelson’s Luck Films – award-winning filmmaker Dan Katzir with producers Ravit Markus and Lati Grobman, capture the powerful and moving story of the 2010 campaign to legalize cannabis in California.
The Prop 19 campaign is an inspiring journey demonstrating that even those without wealth and political connection can bend the arc toward greater social justice.
Legalize It follows Prop 19 campaign leaders over eight months as they struggle to get California voters to approve legislation regulating cannabis like alcohol – sold and taxed at licensed stores to adults over 21.
Legalize It is a sensitive and humorous behind-the-scenes look at a colorful campaign, the unlikely people running it and
the disparate groups who both opposed and endorsed it. The campaign garnered support across the political spectrum. Prop. 19 proponents included The California Council of Churches, the NAACP, two large unions (UFCW and SEIU), the ACLU, Fox News, Glenn Beck, Bill Maher, Ron Paul, the Latino Voters League, and the retired police officers and judges of Law Enforcement Against Prohibition — notably Judge Jim Gray, the Libertarian Party’s candidate for Vice President of the United States.
Some joined to combat the racial bias that plagues American drug policy; others to reduce the staggering economic, ecological and social costs of cannabis prohibition.
In the end, the passion and courage of the campaign leaders, transformed a fringe California social issue into a mainstream political topic and changed minds the world over — succeeding as none had before.